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Shazam is one of the world's most popular apps, used by more than 1 0 0 million people each month to identify music and get

Shazam is one of the world's most popular apps, used by more than

100

million people each month to identify music and get song lyrics. The music industry at every level can use Shazam as a crystal ball for future hits. It is most closely related to which of the marketing research method?

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