Sheesh Pizza, a novel restaurant venture in the Palestinian market, introduced a unique concept of selling pizza based on its weight rather than a fixed size. To promote this concept, they launched an extensive advertising campaign across billboards, social media, and radio, emphasizing customizable options and freedom in choosing toppings. The campaign conveyed messages such as You can have a pizza and put whatever they want on it as toppings with no limitations; Bay for what you want not for what we want, Bay less, get more, sheesh Pizza guaranty your satisfaction, design your Pizza just as you like, in Sheesh Pizza you will spend the best time with your family and friends.With branches in Hebron and Bethlehem, the initial consumer excitement was palpable, with high expectations for Sheesh Pizza to revolutionize the pizza scene. However, despite an enthusiastic start, a pattern emerged after $6$ months many first$-$time customers did not return. A pilot study aimed at gauging customer satisfaction revealed several recurring complaints such as: The prices is high, I dont like crowded places, The pizza size is very small, I am still hungry at the end of my meal, I dont think selling Pizza basing on its weight is fair, I couldnt find anything that I like.What might be the primary reason for customers not returning to purchase from Sheesh Pizza? What missteps did Sheesh Pizza make, and what steps should they take to resolve the issue?