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Shelhorse Corporation produces and sells a single product. Data concerning that product appear below: Selling price Variable expenses Contribution margin Percent of Per Unit
Shelhorse Corporation produces and sells a single product. Data concerning that product appear below: Selling price Variable expenses Contribution margin Percent of Per Unit Sales $ 170 100% 68 40% $ 102 60% Fixed expenses are $346,000 per month. The company is currently selling 4,100 units per month. Required: The marketing manager believes that a $15,000 increase in the monthly advertising budget would result in a 150 unit increase in monthly sales. What should be the overall effect on the company's monthly net operating income of this change? Change in net operating income
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