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Shelhorse Corporation produces and sells a single product. Data concerning that product appear below: Per Unit Percent of Sales Selling price $ 230 100% Variable

Shelhorse Corporation produces and sells a single product. Data concerning that product appear below:

Per Unit Percent of Sales
Selling price $ 230 100%
Variable expenses 46 20%
Contribution margin $ 184 80%

Fixed expenses are $363,000 per month. The company is currently selling 5,800 units per month.

Required:

The marketing manager believes that a $20,000 increase in the monthly advertising budget would result in a 120 unit increase in monthly sales. What should be the overall effect on the company's monthly net operating income of this change?

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