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Shepherd Ltd. sold 7,200 units last year at an actual contribution margin of $16. Actual sales represented 6% of the industry volume. It had budgeted
Shepherd Ltd. sold 7,200 units last year at an actual contribution margin of $16. Actual sales represented 6% of the industry volume. It had budgeted for 10,000 units or 8% of the total market at a standard contribution margin is $15. The company's market size variance was: $42,000 unfavourable $34,800 unfavourable $36,000 unfavourable $6,000 unfavourable
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