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Sheridan Decor sells home decor items through three distribution channels-retail stores, the Internet, and catalog sales. Each distribution channel is evaluated as an investment
Sheridan Decor sells home decor items through three distribution channels-retail stores, the Internet, and catalog sales. Each distribution channel is evaluated as an investment center. Selected results from the latest year are as follows: Retail Stores Internet Catalog Sales Sales revenue $9,960,000 $3,910,000 $3,080,000 Variable expenses 3,910,000 1,460,000 1,760,000 Direct fixed expenses 4,410,000 960,000 1,160,000 Average assets 7,910,000 3,910,000 1,720,000 Required rate of return 12% 12% 12%
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