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Sheridan, Inc. operates three divisions, Weak, Average, and Strong. As it turns out, the Weak division has the lowest operating income, and the president wants

Sheridan, Inc. operates three divisions, Weak, Average, and Strong. As it turns out, the Weak division has the lowest operating income, and the president wants to close it. Survival of the fittest, I say! was his response when the Weak divisions manager, insisted Steven, that his division earned money for the company. Following is the most recent financial analysis for each division:

Weak Average Strong

Sales revenue

$ 128,000 $ 453,500 $ 538,400

Variable expenses

51,900 246,700 306,200

Contribution margin

76,100 206,800 232,200

Direct expenses

33,700 75,500 110,200

Allocated expenses

70,400

70,400 70,400

Operating income

$( 28,000) $ 60,900 $ 51,600

a)Prepare a revised income statement showing the segment margin for each division.

Weak Average Strong Total
Sales $ $ $ $
Variable Expense $ $ $ $
Contribution Margin $ $ $ $
Direct Expense $ $ $ $
Segment margin $ $ $ $
Allocated Expense - - - $
Operating Income - - - $

b)By how much would total income change if the Weak division were dropped? Total Income will increase/decrease by $

c) Based on the way allocated expenses are divided among the divisions, what do you think will happen to the Average division if the company continues to prepare financial statements in this way, assuming Weak was dropped? If Weak is dropped, then Average will report allocated expenses of $________, resulting in an operating income/operating loss of $_______ for the division

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