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Shinjini Manna is owner of Atlas Cycles showroom in Bhubaneswar along with an associated Atlas Cycles service center. She has three revenue sources for this

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Shinjini Manna is owner of Atlas Cycles showroom in Bhubaneswar along with an associated Atlas Cycles service center. She has three revenue sources for this business. First is from the walk-in customers who visit the showroom to buy cycles. The average selling price of a cycle is Rs 5,500 and she earns a margin of 7.0% on sale of each cycle to a walk-in customer. Her average monthly cycle sale is 475 units. Her second source of revenue is by selling cycles to sub-dealers present in rural geographies on the outskirts of Bhubaneswar. Her margin is lower on these sales at 4.5% since it is channel sales and not retail sales. The average selling price of Atlas Cycles sold to sub-dealers is also slightly lower at Rs 4,000. She sells nearly 350 cycle units every month to sub-dealers. She also earns a monthly revenue of Rs 100,000 from her Atlas Cycles service center by servicing the cycles at a significantly high margin of 40%. To ensure smooth business operations, Shinjini employs 2 salespersons in Atlas Cycles showroom. She also has 2 mechanics, and 1 workshop manager in Atlas Cycles service center. Her salesperson salary expenses include salary of 2 salespersons at an average salary of Rs 15,000 per person per month. The 2 mechanics in the service center receive an average salary of Rs 10,000 per month whereas the lone workshop manager earns a monthly salary of Rs 12,000. Shinjini also has an accountant to manage backend administrative operations of the business, The accountant earns Rs 12,000 monthly. The other administrative expenses include printer, stationary, telephone, internet, electricity and running of computers which put together cost ShinjiniRs 5,000 per month. She maintains a stock of 150 cycles with an average cost price of Rs 4,000. Her cash on hand investment is Rs 150,000. Her security deposit with Atlas Cycles is Rs 200,000. Her total investment in machineries and furniture is Rs 200,000 Based on this given information, calculate Return-on-Investment for complete Atlas Cycles business owned by Shinjini

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