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Shiseido, a Japanese Beauty leader for over 150 years, decides to enter the international marketing arena by marketing its products to Thailand, Malaysia, and Singapore,
Shiseido, a Japanese Beauty leader for over 150 years, decides to enter the international marketing arena by marketing its products to Thailand, Malaysia, and Singapore, with separate marketing strategies for each. Which of the following approaches is most likely used by Shiseido to formulate its international policjes and strategies? standardized marketing multidomestic market domestic market extension regional marketing mass marketing Jessica is employed by SONOS, a audio equipment maker in Santa Barbara and she is responsible for SONOS products across North America. Which of the following would be an uncontrollable factor for Jessica? price of the product channels of distribution firm characteristics promotional measures competitive structure Debbie Stein is in charge of a new Proctor and Gamble hair care product called Sada designed for Chile. In order for P\&G to distribute Sada to all areas of Chile, Debbie must create a logistics plan for crossing the Andes Mountains on a regular basis. Which uncontrollable environmental variable(s) would be of greatest concern to Debbie as she devises her firm's logistics plan? political and legal geography and infrastructure product promotion and personal selling channels of distribution Fanda, a major pharmacy distributor based in Hong Kong, has a very well-established domestic market in China. Fanda does not actively sell its products outside China but they will provide goods to buyers who contact them directly. Fanda is currently in the stage of international marketing involvement. no direct foreign marketing regular foreign marketing frequent foreign marketing global marketing active foreign marketing
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