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Shoe Shock Innovations manufactures athletic shoe insert that cushion the foot and reduce the impact of exercise on the joints. The company has two divisions,

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Shoe Shock Innovations manufactures athletic shoe insert that cushion the foot and reduce the impact of exercise on the joints. The company has two divisions, Sole Inserts and Heel Inserts. A segmented income statement from last month follows. Sales revenue Less variable expenses Contribution margin Less traceable fixed expenses Segment margin Common fixed costs Net operating income Sole Inserts Division $497,500 314,000 183,500 121,800 $61,700 Heel Inserts Division $2,511,000 2,047.000 464,000 349,800 $114,200 Total Shoe Shock $3,008,500 2,361,000 647,500 471,600 175,900 173.700 $2,200 Sandra Robinson is Shoe Shock's sales manager. Although this statement provides useful information, Sandra wants to know how well the company's two distribution channels, specialty footwear stores and drug stores, are performing. Marketing data indicates that 35% of sole inserts and 60% of heel inserts are sold through specialty footwear stores. A recent analysis of corporate fixed costs revealed that 40% of all fixed costs are traceable to specialty footwear stores and 55% of all fixed costs to drug stores. (a) Prepare a segment margin income statement for Shoe Shock's two distribution channels. (Enter negative amounts using either a negative sign preceding the number eg.-45 or parentheses eg. (45)) Specialty Footwear Stores - /4 E > Question 1 of 2 Prepare a segment margin income statement for Shoe Shock's two distribution channels. (Enter negative amounts using either a negative sign preceding the number eg.-45 or parentheses e.g. (45)) Specialty Footwear Stores $ $

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