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Shoe Shock Innovations manufactures athletic shoe inserts that cushion the foot and reduce the impact of exercise on the joints. The company has two divisions,

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Shoe Shock Innovations manufactures athletic shoe inserts that cushion the foot and reduce the impact of exercise on the joints. The company has two divisions, Sole Inserts and Heel Inserts. A segmented income statement from last month follows. Sole Inserts Division Heel Inserts Division Total Shoe Shock Sales revenue $491,900 309,000 $2,537,000 2,016,000 $3,028,900 2,325,000 Less variable expenses Contribution margin 182,900 521,000 703,900 Less traceable fixed expenses 122,200 349,200 471,400 Segment margin $60,700 $171,800 232,500 Common fixed costs 171,600 Net operating income $60,900 Chris Kelly is Shoe Shock's sales manager. Although this statement provides useful information, Chris wants to know how well the company's two distribution channels, specialty footwear stores and drug stores, are performing. Marketing data indicates that 20% of sole inserts and 75% of heel inserts are sold through specialty footwear stores. A recent analysis of corporate fixed costs revealed that 50% of all fixed costs are traceable to specialty footwear stores and 45% of all fixed costs to drug stores. Prepare a segment margin income statement for Shoe Shock's two distribution channels. (If the amount is negative then enter with a negative sign preceding the number, e.g.-5,125 or parenthesis, e.g. (5,125).) Specialty Footwear Stores Drug Stores Revenue Sole inserts Heel inserts Total revenue Less : variable expenses Heel inserts Sole inserts Total variable expenses + Contribution margin Traceable fixed expenses Segmented margin Common fixed expenses Operating income

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