Shoe Shock Innovations manufactures athletic shoe inserts that cushion the foot and reduce the impact of exercise on the joints. The company has two divisions, Sole Inserts and Heel Inserts. A segmented income statement from last month follows. Sole Inserts Division Heel Inserts Division Total Shoe Shock Sales revenue $499,700 318,000 Less variable expenses $2,533,000 $3,032,700 2,049,000 2,367,000 484,000 665,700 Contribution margin 181,700 Less traceable fixed expenses 124,100 349,700 473,800 Segment margin $57,600 $134,300 191,900 Common fixed costs 174,000 Net operating income $17,900 Chris Kelly is Shoe Shock's sales manager. Although this statement provides useful information, Chris wants to know how well the company's two distribution channels, specialty footwear stores and drug stores, are performing. Marketing data indicates that 20% of sole inserts and 75% of heel inserts are sold through specialty footwear stores. A recent analysis of corporate fixed costs revealed that 50% of all fixed costs are traceable to specialty footwear stores and 45% of all fixed costs to drug stores. Prepare a segment margin income statement for Shoe Shock's two distribution channels. (If the amount is negative then enter with a negative sign preceding the number, eg.-5,125 or parenthesis, e.g. (5,125).) Specialty Footwear Stores Drug Stores Total Shoe Shock Common fixed expenses Sole Inserts Traceable fixed expenses Operating income Variable expenses Contribution margin Revenue Total variable expenses Total revenue Heel inserts Segmented margin Fommendations would you make to the company? should be dropped