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Shoe Shock Innovations manufactures athletic shoe inserts that cushion the foot and reduce the impact of exercise on the joints. The company has two divisions,

Shoe Shock Innovations manufactures athletic shoe inserts that cushion the foot and reduce the impact of exercise on the joints. The company has two divisions, Sole Inserts and Heel Inserts. A segmented income statement from last month follows.

Sole Inserts Division Heel Inserts Division Total Shoe Shock
Revenue $496,000 $2,505,000 $3,001,000
Less variable expenses 304,000 2,020,000 2,324,000
Contribution margin 192,000 485,000 677,000
Less traceable fixed expenses 124,800 349,800 474,600
Segment margin $67,200 $135,200 202,400
Common fixed costs 174,900
Net operating income $27,500

Chris Kelly is Shoe Shocks sales manager. Although this statement provides useful information, Chris wants to know how well the companys two distribution channels, specialty footwear stores and drug stores, are performing. Marketing data indicates that 20% of sole inserts and 75% of heel inserts are sold through specialty footwear stores. A recent analysis of corporate fixed costs revealed that 50% of all fixed costs are traceable to specialty footwear stores and 45% of all fixed costs to drug stores.

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Prepare a segment margin income statement for Shoe Shock's two distribution channels. (If the amount is negative then enter with a negative sign preceding the number e.g. -5,125 or parenth Specialty Footwear Stores Drug Stores Total Shoe Sho Common fixed expenses Heel inserts Revenue Sole inserts Add operating income Contribution margin Traceable fixed expenses Total revenue Revenue Operating income

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