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Shoe Shock Innovations manufactures athletic shoe inserts that cushion the foot and reduce the impact of exercise on the joints. The company has two
Shoe Shock Innovations manufactures athletic shoe inserts that cushion the foot and reduce the impact of exercise on the joints. The company has two divisions, Sole Inserts and Heel Inserts. A segmented income statement from last month follows. Sole Inserts Division Heel Inserts Division Total Shoe Shock Sales revenue $490,000 $2,500,000 $2,990,000 Less variable expenses 300,000 2,000,000 2,300,000 Contribution margin 190,000 500,000 690,000 Less traceable fixed expenses 120,000 348,000 468,000 Segment margin $70,000 $152,000 222,000 Common fixed costs 170,000 Net operating income $52,000 Mary Smith is Shoe Shock's sales manager. Although this statement provides useful information, Mary wants to know how well the company's two distribution channels, specialty footwear stores and drug stores, are performing. Marketing data indicates that 35% of sole inserts and 60% of heel inserts are sold through specialty footwear stores. A recent analysis of corporate fixed costs revealed that 40% of all fixed costs are traceable to specialty footwear stores and 55% of all fixed costs to drug stores. Prepare a segment margin income statement for Shoe Shock's two distribution channels. (Enter negative amounts using either a negative sign preceding the number e.g. -45 or parentheses e.g. (45).) Specialty Footwear Stores Dru + $ $ $ + + + + + +
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