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Shoe Shock Innovations manufactures athletic shoe inserts that cushion the foot and reduce the impact of exercise on the joints. The company has two divisions,

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Shoe Shock Innovations manufactures athletic shoe inserts that cushion the foot and reduce the impact of exercise on the joints. The company has two divisions, Sole Inserts and Heel Inserts. A segmented income statement from last month follows Sales revenue Less variable expenses Contribution margin Less traceable fixed expenses Segment margin Common fixed costs Net operating income Sole Inserts Division $492.700 307.000 185,700 120,800 $64.900 Heel Inserts Division $2.545.000 2,020,000 525.000 349,900 $175.100 Total Shoe Shock $3,037,700 2.327.000 710.700 470,700 240,000 171.500 $68,500 Debra King in Shoe Shock's sales manager. Although this statement provides useful information. Debra wants to know how well the company's two distribution channels, specialty footwear stores and drugstores are performing Marketing data indicates that 35% of sole inserts and 60% of heel inserts are sold through specialty footwear stores. A recent analysis of corporate fed costs revealed that 40% of all fixed costs are traceable to specialty footwear stores and 55% of all fixed costs to drug stores Prepare a segment margin income statement for Shoe Shock's two distribution channels. (Enter negative amounts using either a negative sign preceding the number eg -45 or parentheses es (451) Specialty Footwear Stores $ $ $ Question 3 of 3 -/9 > 3 >

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