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Shoe Shock Innovations manufactures athletic shoe inserts that cushion the foot and reduce the impact of exercise on the joints The company has two divisions,

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Shoe Shock Innovations manufactures athletic shoe inserts that cushion the foot and reduce the impact of exercise on the joints The company has two divisions, Sole Inserts and Heel Inserts. A segmented income statement from last month follows Sole Inserts Heel Inserts Total Shoe Division Division Shock $494,900 $2,548,000 $3,042,900 2,011,000 2,330,000 712,900 471,700 241,200 170,300 $70,900 Sales revenue Less variable expenses Contribution margin Less traceable fixed expenses Segment margin Common fixed costs 319,000 175,900 123,000 $52,900 537,000 348,700 $188,300 Net operating income Chris Kelly is Shoe Shock's sales manager. Although this statement provides useful information, Chris wants to know how well the company's two distribution channels, specialty footwear stores and drug stores, are performing. Marketing data indicates that 20% of sole inserts and 75% of heel inserts are sold through specialty footwear stores. A recent analysis of corporate fixed costs revealed that 50% of all fixed costs are traceable to specialty footwear stores and 45% of all fixed costs to drug stores Prepare a segment margin income statement for Shoe Shock's two distribution channels. (If the amount is negative then enter with a negative sign preceding the number, e.g. -5,125 or parenthesis, e.g. (5,125).) Specialty Footwear Stores Drug Stores Total Shoe Shock Click if you would like to Show Work for this question: Open Show Work

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