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Shoe Shock Innovations manufactures athletic shoe Inserts that cushion the foot and reduce the impact of exercise on the joints. The company has two divisions,

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Shoe Shock Innovations manufactures athletic shoe Inserts that cushion the foot and reduce the impact of exercise on the joints. The company has two divisions, Sole Inserts and Heel Inserts. A segmented income statement from last month follows. Total Shoe Shock Sole Inserts Division $494,700 Heel Inserts Division aston $2,505,000 Sales revenue $2,999,700 Less variable expenses 318,000 176,700 Contribution margin Less traceable fixed expenses 2,018,000 487,000 349,700 $137,300 2,336,000 663,700 474,400 189,300 124,700 $52,000 Segment margin Common fixed costs 173,200 Net operating income $16.100 Chris Kelly is Shoe Shock's sales manager. Although this statement provides useful information, Chris wants to know how well the company's two distribution channels, specialty footwear stores and drug stores, are performing. Marketing data indicates that 20% of sole inserts and 75% of heel inserts are sold through specialty footwear stores. A recent analysis of corporate fixed costs revealed that 50% of all fixed costs are traceable to specialty footwear stores and 45% of all fixed costs to drug stores. Prepare a segment margin income statement for Shoe Shock's two distribution channels. (if the amount is negative then enter with a negative sign preceding the number, e.g.-5,125 or parenthesis, e.g. (5.125.) Specialty Footwear Stores Drug Stores Revenue Sole inserts Heel inserts Total revenue Less : variable expenses Sole inserts Heel inserts Tot variable expenses Contribution margin Traceable fixed expenses Segmented margin : Common foued expenses Operating income

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