ShokoSmile is an online store of souvenir chocolate candies. The store operates and covers all of Ukraine

where delivery of their products is carried out by national courier service.

Challenges given to Promodo by ShokoSmile:

1. To convert the site visitors into customers.
2. To increase the loyalty of regular customers.
3. To grow the number of repeat purchases.
4. To share the knowledge about their chocolate and how it has become not only a present but also a way to say "Thank you," "Sorry," and much more.

Click on the link below to read the case:

ShokoSmile Email Marketing Case Study.pdf

Case Assignment:

Q. 1) Calculate the growth percentage of the email list (database) from July to December?

Data point: July list has 3,900 and December list has 15,600

Please note that it is compulsory to show your working in your solution

Q. 2) Calculate the growth percentage on the total number of open emails for ShokoSmile from August to December?

Please note that it is compulsory to show your working in your solution

Use the link below to understand how to calculate the growth rate.

https://www.wikihow.com/Calculate-an-Annual-Percentage-Growth-Rate