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Shoppe is an online shopping site has an annual sale of $3.2 million and they spend about $4,000 per week on paid search. This business
Shoppe is an online shopping site has an annual sale of $3.2 million and they spend about $4,000 per week on paid search. This business had 13,000 new customers in 2018, with a retention rate of 32%. The cost of goods $2.31 millions. At a monthly discount rate of 6%, what is the CLV of a customer?
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