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Shoppers Drug Mart gave out $ 2 0 coupons for Cineplex movie theatres to customers whose purchases were over $ 7 5 . What is

Shoppers Drug Mart gave out $

20

coupons for Cineplex movie theatres to customers whose purchases were over $

75 .

What is the name of this marketing approach?

partnership marketing

digital marketing

experiential marketing

retail alliance marketing

)

strategic retail marketing

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