Short Answer - 7 marks each (Answer ONLY 2) 1. We have looked at various methods a Marketer should use to evaluate potential investments Identify and Explain the 3 methods we discussed (6 marks) How did we use the outcome of our analysis to choose between options? (1 mark) 2. What is the difference between an Income Statement and a Balance Sheet? (5 marks). Identify 2 Accounts in each statement that you can impact as a Marketer (2 marks) 3. During class we reviewed 2 Key Efficiency Ratios - Average Collection Period and Inventory Turnover. What are the key components of these 2 ratios? (2 marks). What potential financial impact can both of these have on the success of a business? (5 Marks) 4. A Cash Budget provides an important tool for financial analysts and operating managers. Explain the key components of the cash budget. (5 marks). Provide and explain) two important benefits that a cash budget provides. (2 marks) 2