short answer problems, i need by the end of today the chart goes for questions a, b, c,

Problems / short answer 21. Consider the following market segment analyses. Briefly critique each one, identifying what is done well and what needs improvement. (10 points): (a) The Mini's market segments by demographic are most likely the following: K-12 students that walk over from the school complex, college students, adults on their way to/from work, and other locals that need fuel for body and vehicle. From a short observation, it appears that adults on their way to/from work and other locals are the largest market segments. One could argue that The Mini's market segments could be characterized in line with their product segments: people looking for fuel, food, or a car wash. (b) The market segmentation includes the Dillon community. The main attraction will most likely be the gas station services. The convenience store items will produce some income when consumers use the car wash and the fuel station. The hot sandwiches in the provide a more unique selection for customers. The fuel services provide a necessity for locals and people simply passing through (c) The Mini's market segmentation would be that it has a great location in the heart of town, appeals to all sorts of customers who don't want to deal with the busyness of the other gas stations, has a warm environment, and has a car wash and air pump. Consider the following Profit and Loss Statement and Balance Sheet, along with the company description (10 points): Year Year 19 CAGE Revenue 1,250 2.703 6,02 8.046 10.230 12.600 15.775 14212 21,158 37.1% 4,644 6,044 9.164 10,687 12.781 14730 Cost of Sales Variable expenses Fixedespeses Total Cost of Sales L052 432 1,1827 2.173 76.48 2,375.7 3,335 68.64 2.50.1 7.549 31.12 CS 9.SOS 11,291.0 13.203.5 15.125.8 Gross Profit 327.3 67.3 se OMS AN 1.13.3 18 Los 2.05 2,09L2 25 02.0 25.IN SOOS 6.162.2 28.9 96.4 Operating Expenses Variable expenses Fixed expenses Total Oper. Expenses Opex 63.6 104 167.6 136.8 104 1723 104 223.2 104 3216 104 300 104 134.0 30 375.8 104 270.0 104 3140 3.ON 4344 304 5384 25 202.4 16.7 4.ON 3.5 2 26 1.65 Operating income Opines 67.3 54 327.3 12.15 114.3 EN9 16 3.09L2 NESS 3.962.0 26IN 5,003,5 27.5 Interest 300 30.0 743 30.0 1662 300 2783 30.0 4155 30.0 765.3 30.0 988.0 30.000 1.2446 1.533.1 93 572.7 28.0 76. Net Income Net in 222.9 8.2 1987 117 $35.0 13 1207.5 15.5 1.7331 16. 2,235,9 18 2,96A.O 19.0N 3,733.9 20:55 4599.2 21.5N Year 1 Year 2 Year 4 Years Yeart Year 2 Year Year 2 Year 10 155 1697 3.006 7,204 10,263 14,092 18.791 1910 4491 526,2 Cash AR Inventory Fixed Assets, Cost F/A. Accum Depr Other Working Cap otal Assets 6067 419 115.0 88.8 117.2 (116) 137.4 319.4 (241) 3117 3510 249.7 308 73.23 377.1 3582 (1243) 350.4 (148 91 (47.7) (1744) (1960 12244 2.156.7 3.5316 5,3887 7,8153 10,9214 14,8115 19.5715 abilities and debt: A/P Long term debt otal Liabilities & Debt 83.8 200.0 283.8 177.6 2000 377.6 2748 200.0 4748 382.1 200.0 582.1 499.4 2000 698.4 1,052.4 200.0 2000 8982 200.0 1,0982 2000 034 1.2133 2000 1,411) quity: Capital contrib. Retained earnings Other equity otal Equity 28.0 2509 749.6 1.5846 2,8322 6,8612 12 9,8252 13,559.1 18,1582 28.0 250.9 7436 15846 2.832.2 4.5653 6,8612 13.559.1 18.1582 tal Lab Equity 3118 6286 1,2244 2.1667 2.5316 5,387 7.815 10,923.4 14,8115 19,5715 (a) Find DSO for Year 1. Show your calculations. (b) Is this company positively leveraging sales growth (P&L or Operating Leverage)? In other words, is DOL greater than 1? (c) Based upon your analysis of the income statement and relative ratios of fixed vs variable expenses, do costs look accurately categorized between cost of sales and operating expenses? Sufficiently explain your reasoning. (d) What questions would you have for the owner after reviewing these financial statements? 23. Consider the following value proposition statements. Which one is "best"? Why? Where do the others fall short? (I'm looking for you to critique each value proposition in the context of what a value proposition is supposed to be, how that is presented in the example, and how well the writer communicates the value proposition, including the quality of writing - and from that critique, identify the "best" presented value proposition) (10 points) (a) The customers will value my output because the brand will have a lot to do with the state of Montana. Montana is a proud state and the people love to support the state they love. Consumers will be able to show their state pride when wearing mt brand. My clothing will be unique to buyers due to the fact that it will be the only location to receive this specific brand. I will have to take commodity into consideration because there will be other competing brands out there and my products (hats, stickers and t-shirts) are very popular. Therefore, I will offer different lines of products in order to separate myself from the competition. Up to date athletic wear, casual wear and seasonal wear will be offered in order to gain the competitive edge. (b) The Value proposition is a service that is intended to make a company more appealing to customers. My value proposition is when coming to Caf Zupas, anybody can make, eat and then buy the specific foods. But what if you are bored and tired of the same old foods? What if you were just diagnosed with a gluten intolerance or are allergic to specific foods? At Caf Zupas, we have the option to create your own food. It started with Joe Smith getting sick of waiting around for his food. He met the owner and told her about his concerns. She set out to create custom foods, kid-friendly and fast service. The results became a huge success. What was done when creating this new business? She solved problems for letting people choose what kinds of foods they want and creating value for every customer. The caf wants to cater to everyone's needs to make a healthier restaurant for customers. (c) Why there's nothing quite like iPhone: Every iPhone we've made - and we mean every single one - was built on the same belief. That a phone should be more than a collection of features. That, above all, a phone should be absolutely simple, beautiful, and magical to use. 24. Consider the following analyses of addressable market. Which one is "best"? Why? Where do the others fall short? (I'm looking for you to critique each TAM analysis in the context of what the TAM is supposed to be, how that is presented in the example, and how well the writer analyzes and communicates his or her assessment of TAM, included the quality of writing- and from that critique, identify the "best" presented TAM analysis) (10 points) (a) The population of Idaho Falls is around 60,000 people. I estimated that at least 25% of those people live in apartments that don't need lawn assistance. That leaves 45,000 people who have a house with a lawn. There are around 15 landscaping companies in Idaho Falls. There is a potential to serve up to 45,000 people. (b) The addressable market is the market the Bitterroot Running Company can immediately access. It is the total dollar amount expected to be spent on needs that BRC can provide for. What limits this market is your geographic reach, product features, and scale. BRC can immediately access the whole Bitterroot Valley, 25% of this population are defined as active, allowing for 11,400 people to be looking for proper gear to walk, run, and compete in sports. To find the dollar amount, we can take the average cost of a quality pair of running shoes of $120. Assuming every active person buys a pair of quality of running shoes, the addressable market can be calculated as 11,400 x 120 = $1,368,000. The figure below displays the population of the Bitterroot Valley. The active adults and student athletes are BRC's target audience. (c) Estimating our addressable market size and share we first took a count of all the other mechanic shops in the Bozeman/Belgrade are. As far as google says there are currently 52 automotive tuning/ automotive mechanic shops. Then we take the population of Bozeman/Belgrade 54,145 as of 2017. Taking the population of both towns gives a more accurate estimating because of how close they are to each other. Dividing 54,145 by 52 = 1,041.25. In a perfect world this means that each mechanic shop is accounting for 1,041.25 people. Divide 1,041.25 by 54,125 and Boosted 406's market share is 2.3% of the Bozeman/Belgrade area. The addressable market size on average is 1,560 customers per year. This is figured out by taking the average number of customers per day 6 then multiplying that by 5 days in a week, and then multiplying that by 52 weeks in a year and the total is 1,560. Problems / short answer 21. Consider the following market segment analyses. Briefly critique each one, identifying what is done well and what needs improvement. (10 points): (a) The Mini's market segments by demographic are most likely the following: K-12 students that walk over from the school complex, college students, adults on their way to/from work, and other locals that need fuel for body and vehicle. From a short observation, it appears that adults on their way to/from work and other locals are the largest market segments. One could argue that The Mini's market segments could be characterized in line with their product segments: people looking for fuel, food, or a car wash. (b) The market segmentation includes the Dillon community. The main attraction will most likely be the gas station services. The convenience store items will produce some income when consumers use the car wash and the fuel station. The hot sandwiches in the provide a more unique selection for customers. The fuel services provide a necessity for locals and people simply passing through (c) The Mini's market segmentation would be that it has a great location in the heart of town, appeals to all sorts of customers who don't want to deal with the busyness of the other gas stations, has a warm environment, and has a car wash and air pump. Consider the following Profit and Loss Statement and Balance Sheet, along with the company description (10 points): Year Year 19 CAGE Revenue 1,250 2.703 6,02 8.046 10.230 12.600 15.775 14212 21,158 37.1% 4,644 6,044 9.164 10,687 12.781 14730 Cost of Sales Variable expenses Fixedespeses Total Cost of Sales L052 432 1,1827 2.173 76.48 2,375.7 3,335 68.64 2.50.1 7.549 31.12 CS 9.SOS 11,291.0 13.203.5 15.125.8 Gross Profit 327.3 67.3 se OMS AN 1.13.3 18 Los 2.05 2,09L2 25 02.0 25.IN SOOS 6.162.2 28.9 96.4 Operating Expenses Variable expenses Fixed expenses Total Oper. Expenses Opex 63.6 104 167.6 136.8 104 1723 104 223.2 104 3216 104 300 104 134.0 30 375.8 104 270.0 104 3140 3.ON 4344 304 5384 25 202.4 16.7 4.ON 3.5 2 26 1.65 Operating income Opines 67.3 54 327.3 12.15 114.3 EN9 16 3.09L2 NESS 3.962.0 26IN 5,003,5 27.5 Interest 300 30.0 743 30.0 1662 300 2783 30.0 4155 30.0 765.3 30.0 988.0 30.000 1.2446 1.533.1 93 572.7 28.0 76. Net Income Net in 222.9 8.2 1987 117 $35.0 13 1207.5 15.5 1.7331 16. 2,235,9 18 2,96A.O 19.0N 3,733.9 20:55 4599.2 21.5N Year 1 Year 2 Year 4 Years Yeart Year 2 Year Year 2 Year 10 155 1697 3.006 7,204 10,263 14,092 18.791 1910 4491 526,2 Cash AR Inventory Fixed Assets, Cost F/A. Accum Depr Other Working Cap otal Assets 6067 419 115.0 88.8 117.2 (116) 137.4 319.4 (241) 3117 3510 249.7 308 73.23 377.1 3582 (1243) 350.4 (148 91 (47.7) (1744) (1960 12244 2.156.7 3.5316 5,3887 7,8153 10,9214 14,8115 19.5715 abilities and debt: A/P Long term debt otal Liabilities & Debt 83.8 200.0 283.8 177.6 2000 377.6 2748 200.0 4748 382.1 200.0 582.1 499.4 2000 698.4 1,052.4 200.0 2000 8982 200.0 1,0982 2000 034 1.2133 2000 1,411) quity: Capital contrib. Retained earnings Other equity otal Equity 28.0 2509 749.6 1.5846 2,8322 6,8612 12 9,8252 13,559.1 18,1582 28.0 250.9 7436 15846 2.832.2 4.5653 6,8612 13.559.1 18.1582 tal Lab Equity 3118 6286 1,2244 2.1667 2.5316 5,387 7.815 10,923.4 14,8115 19,5715 (a) Find DSO for Year 1. Show your calculations. (b) Is this company positively leveraging sales growth (P&L or Operating Leverage)? In other words, is DOL greater than 1? (c) Based upon your analysis of the income statement and relative ratios of fixed vs variable expenses, do costs look accurately categorized between cost of sales and operating expenses? Sufficiently explain your reasoning. (d) What questions would you have for the owner after reviewing these financial statements? 23. Consider the following value proposition statements. Which one is "best"? Why? Where do the others fall short? (I'm looking for you to critique each value proposition in the context of what a value proposition is supposed to be, how that is presented in the example, and how well the writer communicates the value proposition, including the quality of writing - and from that critique, identify the "best" presented value proposition) (10 points) (a) The customers will value my output because the brand will have a lot to do with the state of Montana. Montana is a proud state and the people love to support the state they love. Consumers will be able to show their state pride when wearing mt brand. My clothing will be unique to buyers due to the fact that it will be the only location to receive this specific brand. I will have to take commodity into consideration because there will be other competing brands out there and my products (hats, stickers and t-shirts) are very popular. Therefore, I will offer different lines of products in order to separate myself from the competition. Up to date athletic wear, casual wear and seasonal wear will be offered in order to gain the competitive edge. (b) The Value proposition is a service that is intended to make a company more appealing to customers. My value proposition is when coming to Caf Zupas, anybody can make, eat and then buy the specific foods. But what if you are bored and tired of the same old foods? What if you were just diagnosed with a gluten intolerance or are allergic to specific foods? At Caf Zupas, we have the option to create your own food. It started with Joe Smith getting sick of waiting around for his food. He met the owner and told her about his concerns. She set out to create custom foods, kid-friendly and fast service. The results became a huge success. What was done when creating this new business? She solved problems for letting people choose what kinds of foods they want and creating value for every customer. The caf wants to cater to everyone's needs to make a healthier restaurant for customers. (c) Why there's nothing quite like iPhone: Every iPhone we've made - and we mean every single one - was built on the same belief. That a phone should be more than a collection of features. That, above all, a phone should be absolutely simple, beautiful, and magical to use. 24. Consider the following analyses of addressable market. Which one is "best"? Why? Where do the others fall short? (I'm looking for you to critique each TAM analysis in the context of what the TAM is supposed to be, how that is presented in the example, and how well the writer analyzes and communicates his or her assessment of TAM, included the quality of writing- and from that critique, identify the "best" presented TAM analysis) (10 points) (a) The population of Idaho Falls is around 60,000 people. I estimated that at least 25% of those people live in apartments that don't need lawn assistance. That leaves 45,000 people who have a house with a lawn. There are around 15 landscaping companies in Idaho Falls. There is a potential to serve up to 45,000 people. (b) The addressable market is the market the Bitterroot Running Company can immediately access. It is the total dollar amount expected to be spent on needs that BRC can provide for. What limits this market is your geographic reach, product features, and scale. BRC can immediately access the whole Bitterroot Valley, 25% of this population are defined as active, allowing for 11,400 people to be looking for proper gear to walk, run, and compete in sports. To find the dollar amount, we can take the average cost of a quality pair of running shoes of $120. Assuming every active person buys a pair of quality of running shoes, the addressable market can be calculated as 11,400 x 120 = $1,368,000. The figure below displays the population of the Bitterroot Valley. The active adults and student athletes are BRC's target audience. (c) Estimating our addressable market size and share we first took a count of all the other mechanic shops in the Bozeman/Belgrade are. As far as google says there are currently 52 automotive tuning/ automotive mechanic shops. Then we take the population of Bozeman/Belgrade 54,145 as of 2017. Taking the population of both towns gives a more accurate estimating because of how close they are to each other. Dividing 54,145 by 52 = 1,041.25. In a perfect world this means that each mechanic shop is accounting for 1,041.25 people. Divide 1,041.25 by 54,125 and Boosted 406's market share is 2.3% of the Bozeman/Belgrade area. The addressable market size on average is 1,560 customers per year. This is figured out by taking the average number of customers per day 6 then multiplying that by 5 days in a week, and then multiplying that by 52 weeks in a year and the total is 1,560