Short Answers 1. CHAPTER 1 TUTORIAL 11 3. Discuss the advantages of, and barriers to standardication of advertising campaigns. 2. How do you choose an advertising agency overseas? Global or pan-regional advertising approaches require a great deal of coordination across and communication among the various subsidiaries of the firm. What are the mechanisms that can facilitate the coordination of global advertising? CHAPTER 12 TUTORIAL 12 Short Answers 1. Explain what the terms international logistics, materials management, and physical distribution mean. Describe the various operations and procedures encompassed by these terms. 2. The global logistics manager must understand the specific properties of the different modes of transportation in order to use them optimally. What are the most important factors in determining an optimal mode of transportation? List and briefly describe each of the factors. 3. Explain the role that so called "third-party logistics' (3PL) companies play in contemporary international trade. Cite the advantages of using third-party companies in the trade process.