SHORT ANSWERS 1) Heart Attack Grill is an American hamburger restaurant with a hospital theme located in Las Vegas, Nevada. It was founded by nutritionist Jon Basso in 2005. The restaurant offers single, double, triple, quadruple, all the way to octuple hamburgers. It is estimated that the quadruple burger with bacon has about 10,000 calories. Heart Attack Grill received the "most calorific burger" certificate from Guinness World Records in 2012. The restaurant also offers all you can eat flatliner fries, which are cooked in pure lard. The price range for the burgers is from $10 for a single to $25 for an octuple burger. Explain how some of the social and natural trends can affect Heart Attack Grill's success? (10 MARKS) 2) What are the main members of a distribution channel? Explain each member role and provide an example for each. (10 MARKS) 3) Your company specializes in guitars. You have hired a creative agency to make an ad for your product. What would be your advertising objectives? How would you employ the pull strategy to drive the sales of your guitars in the music market? (10 MARKS) T