Short Answers [10 Marks] Q.2 (a) Identify and describe the five purposes of a sales presentation? (b) How does the buyer calculate cost? Can the cost be reduced by NOT decreasing the price paid for the product? (c) One way to remember to incorporate a trial close into the sales presentation is the SELL Sequence. (i) What does each letter in the word sell stand for? (ii) Provide two questions a salesperson could use to seek feedback from the prospect within the context of a trial close