Short Exercises $15-1 Identifying reasons to pursue sustainability (Learning Objective 1) Listed below are several reasons an organization might pursue sustainability initiatives. Classify each reason as either: reducing costs, creating new revenue streams, reducing risks, increasing and retaining market share, or attracting capital. a. Jiangsu Redbud Dyeing Technology in China, a supplier to Walmart, had to go green as a condition of continuing to be part of Walmart's supply chain. b. The architectural firm of Perkins + Will recently retrofitted its 25-year-old office build- ing to the LEED platinum level, achieving the highest score ever for a LEED platinum building in North America. c. The cleaning product company Method produces a dish and hand soap made with plastic trash recovered from the Pacific Ocean. d. Johnson & Johnson (J & J) experienced a significant increase in the number of non- compliance notices it received in a recent year. As a result, J & J has increased sus- tainability training throughout the company and has increased management attention on sustainability processes. e. Air France-KLM strives to keep its top spot in the Travel & Leisure sector in the Dow Jones Sustainability Index (DJSI); many institutional investors will only invest in compa- nies listed on the DJSI.