Should he look into M&As, alliances, or even dispose of the oil business? How can he further differentiate Maersk and create a competitive strategy for sustainable growth? This case explores the strategic options of a market leader in a competitive dilemma. It touches upon concepts of alliance, M&A, differentiation, horizontal diversification, vertical integration, and technology adoption. It also looks into the issues of companies operating in China, where state-owned firms are incentivized to adopt cross-subsidization