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Should Morgan Stanley's Investment Management teams focus on creating explicitly ESG branded products in addition to considering ESG factors to reduce risk and drive return?

Should Morgan Stanley's Investment Management teams focus on creating explicitly ESG branded products in addition to considering ESG factors to reduce risk and drive return? Further building on institutional securities policy restricting business the firm would do in the coal and oil sands industry , was it time to extend this policy to other industries or sectors that pose environmental or social risks? If so which industries should they focus on?

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