Should Shelby's Stables emphasize general social networking sites, niche social networking sites, or both? Explain your answer.

Which social media sites are best suited to this type of promotional campaign? Why? Examine the social media strategies described in this chapter. For each social media strategy, discuss how Shelby could use it for her business. Which would be the best? Why?

Examine the video marketing approaches described in this chapter. For each video marketing approach, discuss how Shelby could use it with her business. Which would be the most feasible? Why?

How can the photos taken by Shelby for various patrons be used as a marketing tool for her stables?