Question
Should the data (metrics) used for marketing planning and marketing performance evaluation be different? Explain your answer and provide at least TWO specic examples to
Should the data (metrics) used for marketing planning and marketing performance evaluation be different? Explain your answer and provide at least TWO specic examples to support your conclusion(s).
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
