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Pearson Motors has a target capital structure of 30% debt and 70% common equity, with no preferred stock. The yield to maturity on the company's outstanding bonds is 10%, and its tax rate is 40%. Pearson's CFO estimates that the company's WACC is 12.40%. What is Pearson's cost of common equity? Do not round intermediate calculations. Round your answer to two decimal places. 9.84 X %