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Thus beginschapter24"Engines of Capitalism". In this chapter Kahneman,proposes thatmanybusiness failuresare due to excessive risk taking by senior management and/or founders. He further states that this risk taking is based on a number of factors with the most common being, (over)optimism, entrepreneurial delusions and competition neglectall of which canlead to overconfidence.

Applying the concepts discussed in chapter24 as well as chapters 1-4 and 35-38, explainhow behavioral economic theory can explain some of the excessive and unwarranted risk taken onby managers and owners of firms that have failed or had major set backs.For example, Kahneman states that,overconfidenceis a direct consequence of features of System 1...which can be mitigated but not vanquished.

Provide aspecificexample from the field,. The failure can be of an entire company, a project, productor implementation of an idea.The example can be from eithera company you have worked for on one in the news. Provide specific examples and references from at least two outside sources properly cited.(750-1000words.

Carefully cite your sources using APA guidelines. Due