Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Show your step thx 9. Based on the following assumptions please compute these Web Metrics. (12 points) An advertising campaign costs $11,000 and generates 150,000

image text in transcribedShow your step thx

9. Based on the following assumptions please compute these Web Metrics. (12 points) An advertising campaign costs $11,000 and generates 150,000 impressions, Of which 25,000 were the first page only. It generates 12,000 clicks. This campaign generates orders from 1 in 5 clicks. Also 400 people added items to there carts but did not complete orders. a. Calculate CPM? b. Click through Rate (%)? C. Cost per Click? d. Cost per Order? e. Abandonment Rate (%)? f. Bounce Rate (%)

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

More Books

Students also viewed these Accounting questions