Shown as follows is a segmented income statement for Drexel$-$Hall during the current month:

All stores are similar in size, carry similar products, and operate in similar neighborhoods. Store $1$ was established first and was built at a lower cost than were Stores $2$ and $3.$

This lower cost results in less depreciation expense for Store $1.$ Store $2$ follows a policy of minimizing both costs and sales prices. Store $3$ follows a policy of providing

extensive customer service and charges slightly higher prices than the other two stores.

The marketing manager of Drexel$-$Hall is considering two alternative advertising strategies, each of which would cost $$15,000$ per month. One strategy is to advertise the

name Drexel$-$Hall, which is expected to increase the monthly sales at all stores by $5$ percent. The other strategy is to emphasize the low prices available at Store $2,$ which is

expected to increase monthly sales at Store $2$ by $$150,000,$ but to reduce sales by $$30,000$ per month at Stores $1$ and $3.$

Determine the expected effect of each strategy on the company's overall income from operations.