Question
Shown below is a segmented income statement for Mullett Marina's three main boating service lines: Winter Storage Boat Fuel & Concessions Boat maintenance Total Sales
Shown below is a segmented income statement for Mullett Marina's three main boating service lines:
Winter Storage | Boat Fuel & Concessions | Boat maintenance | Total | |
Sales revenue | 4,000,000 | 1,000,000 | 5,000,000 | 10,000,000 |
Less: Variable expense | 2,000,000 | 200,000 | 4,900,000 | 7,100,000 |
Contribution margin | 2,000,000 | 800,000 | 100,000 | 2,900,000 |
Less: direct fixed expenses: | ||||
Garage/warehouse rent | (700,000) | (55,000) | (350,000) | (1,105,000) |
Supervision | (50,000) | (70,000) | (150,000) | (270,000) |
Equipment depreciation | (250,000) | (75,000) | (100,000) | (425,000) |
Segment margin | 1,000,000 | 600,000 | (500,000) | 1,100,000 |
Refer to the information for Mullett Marina above. Mullett's management is deciding whether to keep or drop the Boat Maintenance service line. Mullett's Boat Maintenance service line has a contribution margin of $100,000 (sales of $5,000,000 less total variable costs of $4,900,000). All variable costs are relevant. Relevant fixed costs associated with this line include 60% of Boat Maintenance's garage/warehouse rent and 50% of Boat Maintenance's supervision salaries.
Required:
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List the alternatives being considered with respect to the Boat Maintenance service line.
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List the relevant benefits and costs for each alternative.
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Which alternative is more cost effective and by how much?
Refer to the information for Mullett Marina above. Relevant fixed costs associated with this line include 60% of Boat Maintenance's garage/warehouse rent and 50% of Boat Maintenance's supervision salaries. In addition, assume that dropping the Boat Maintenance service line would reduce sales of the Winter Storage line by 20% and sales of the Boat Fuel & Concessions line by 10%. All other information remains the same.
Required:
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If the Boat Maintenance service line is dropped, what is the contribution margin for the Boat Fuel & Concessions line? For the Winter Storage line?
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Which alternative (keep or drop the Boat Maintenance line) is now more cost effective and by how much?
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