SHR Corporation Assignment 2 - ch13 focus

SHR Corporation is a midsize, publicly traded direct marketer and retailer of outdoor sporting goods based in the United States. Its common stock is listed on the New York Stock Exchange under the symbol "SHR." The company prides itself on selling high-quality outdoor sporting goods at competitive prices and providing outstanding customer service. SHR directly markets its merchandise through two major channelsits catalogs and its websiteto customers in the United States and nearly 100 other countries. It currently has retail stores and distribution centers in the United States, Canada, and Europe. A salesforce is responsible for dealing with buyers at both the wholesale and retail levels.

SHR Corporation recently purchased MVF Company, a manufacturer of high-quality outdoor sportswear.

The manufacturing process involves the use of technology-based machinery to cut cloth into various sizes, sew the cloth to conform with the size requirements of the sportswear, and use a series of dies and chemicals to ensure the colors meet consumer expectations. SHR also purchases merchandise from highly reputable vendors in the United States and several other countries.

SHR Corporation has enjoyed several consecutive years of sustained growth as reflected in the selected financial information, expressed in millions of dollars, presented below: