Shrinkflation is disguised inflation. It occurs when consumer products get smaller in weight, size or quantity while their prices stay the same or even increase. Customers are catching on and are not happy. Assume you are the Brand PR manager for General Mills and have been assigned the role of implementing 2 initiatives that will retain positive perceptions of Cheerios cereal amidst a barrage of shrinkflation complaints. Be specific and list examples. (Less is not more in this case. Do not claim it's a health campaign!)