SI. j No. 1 2 3 4 5 Comparison of Website Appearance for the two websites chosen (A detailed comparison based on at least two elements of website appearance) Comparison of Website Structure and Navigation (A detailed comparison based on at least two elements of website structure and navigation) Comparison of Shopping Experience (A detailed comparison based on at least two elements of shopping experience) Comparison of SEO and Page Load Speed (A detailed comparison based on at least two elements of Page Load Speed) Which website is better and Why? (A detailed explanation with four or more valid reasons) Total Marks 10 marks 10 marks 10 marks 10 marks 10 marks 50 Marks Step 1: Select any two live websites that you would like to evaluate. Both websites should allow you buy a product/service online. Step 2: Compare the two websites based on these parameters and write your observations: Website Appearance You must observe website elements like these and how impressive/effective are they - header, footer, hero image/video, text, logo, colors and themes, links to social pages, call to actions (CTAs) and other elements you have studied in this course. Website Structure and Navigation It refers to how the information has been organized on the website. Look for top navigation and ease of use of navigation. Ask questions like: How different pages connect to each other? How easy/difficult is it to find some information on the website. Shopping Experience Imagine you have to buy something from these websites - choose a product/service, add to cart and rate your shopping experience. SEO and Page load speed You can check the page speed score and the performance of website by using Google PageSpeed Insights. Step 3: Choose which website is better and why?