Side Launch is not sure they are meeting the needs of their customers with their current retailing options. They are concerned that different segments of the population may have different expectations but they are not sure. The management team has asked you for help to better understand the challenges some of their customers may face when purchasing their products and suggest research options for them to develop a better understanding of the customers they serve and the partnerships they should cultivate. Side Launch is a small brewery so think about the possible research options and suggest affordable alternatives. You basically want to know more about the customers and their purchasing behaviour. How can you research this