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Sierra Corporation produces and sells a single product. The following table provides the data concerning the per unit selling price and per unit variable cost
Sierra Corporation produces and sells a single product. The following table provides the data concerning the per unit selling price and per unit variable cost of the product. | |||||||||||
Per Unit | |||||||||||
Selling price | $ 395.00 | ||||||||||
Variable cost | $ 276.00 | ||||||||||
The Fixed expenses for Sierra Corporation are currently $1,200,000 per year. The company is currently selling 15,000 units per year. | |||||||||||
The past few months sales and net income have not been at an acceptable level for the CEO. The CEO has asked for a proposal from the V.P.of Sales to increase the sales and the profitability of the company for the upcoming fiscal year. The V.P. of Sales has made the following proposal: | |||||||||||
1. Decrease the selling price by $15 per unit. | |||||||||||
2. Start paying a $12 commission to the sales people for each unit sold. | |||||||||||
3. As an offset to the commissions that would start being paid, the total fixed salaries paid the sales people will be decreased by $200,000 per year. | |||||||||||
4. Increase the annual advertising expense by $100,000. | |||||||||||
5. Under this proposal monthly units sold will increase by 20%. | |||||||||||
Required: | |||||||||||
1. Prepare the Current Contribution Margin Income Statement. | |||||||||||
2. Prepare a Revised Contribution Margin Income Statement if the proposal by the V.P. of Sales is implemented. | |||||||||||
3. Calculate the Breakeven Point in Sales Units and Sales Dollars for both the Current and the Revised. | |||||||||||
4. State whether the proposal by the V.P of Sales should be implemented. |
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