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Signature Assignment # 1 EARNINGS CALL ASSIGNMENT Due Week 3 The Earnings Call Assignment is designed to introduce to the Student Specific industry / company

Signature Assignment #1 EARNINGS CALL ASSIGNMENT Due Week 3 The Earnings Call Assignment is designed to introduce to the Student Specific industry / company / brand Metrics, terminology and accepted industry practices. These concepts will orient the Student to the conventional issues a specific industry, company, brand faces in achieving their financial, operational, legal, technology, marketing and human resources goals. It is important to understand that there are core cross-industry issues across functional lines, in addition to industry specific issues across functional lines. 1. Review the Earnings Call description below in detail to understand the assignment. 2. Use your assigned company. 3. Listen online to an archived most recent Quarterly Earnings Call from the publicly traded company you selected. I suggest you listen to the Earnings call twice so that you dont miss any information due to audio issues. (Participants tend to talk over each other.)4. Identify 4 Strategic Management Initiatives discussed on the conference call. 5. For each SMI (Strategic Management Initiative) you have identified describe specific tactical steps the company is taking to address the situation. 6. Identify each of the SMIs as either an Opportunity or Threat / Strength or Weakness based on the SWOT Analysis as described in the course textbook in chapters 3 and 4.7. Submit your MS Word document in the appropriate course drop box in Week 5 of the course. 8. You can email or schedule a conference call with the Professor during this assignment to discuss any and all issues you encounter. LIST OF 4 STRATEGIC MANAGEMENT INITIATIVES BASED ON EARNINGS CALLS MS WORD DOC FORMATS This should be the format of your paper. Use a Title page. 1. Earnings call utilized date, source 2. Strategic Management Initiative A. Description B. Functional Areas Impacted C. Metrics Identified D. Current Status 3. Strategic Management Initiative A. Description B. Functional Areas Impacted C. Metrics Identified D. Current Status 4. Strategic Management Initiative A. Description B. Functional Areas Impacted C. Metrics Identified D. Current Status 5. Strategic Management Initiative A. Description B. Functional Areas Impacted C. Metrics Identified D. Current Status

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