signment Unit $3$: $19$ i

$5.$ Tanya Gazdlk, "Lexus Enjoys Huge Success of 'Black Panther," $"$ Medla Post, February $19,2018.$

$6.$ Daniel Granderson, 'Lexus' Genlus Product Placement in Marvel's Black Panther Movle Highlights Growing Influence $2018.$

$7.$ Adedamola $$gboola$,$ "Black Ad Agency Brokered Partnership between Lexus and Marvel for 'Black Panther, $"$ Black

$8.$ Pamela McClintock, "Disney's 'Black Panther' Playbook A Peek at the Marketing of a Phenomenon," The Hollywood F

$9.$ Christlan Sylt$,$ "The Marvellous Marketing Vehicle for the New Lexus," Forbes, February $26,2018.$

The Lexus and Black Panther product placement campaign is an example of