Signs that a business is special include all of these but one Customers care about it The process or product is unique Competitors can't say it Commodity pricing Question 24 (2 points) Real people have more important things to think and talk about than brands: True or False True False Question 25 (2 points) Channel Market tasks include demand generation, demand fulfilment and market feedback True False True or False - every touchpoint between a customer and your business is an opportunity to be remarkable True False Question 20 (2 points) Buyer Persona Insights can help us inform more effective marketing tactics True False Question 21 ( 2 points) A Campaign Planning Workbook is a necessary tool to use in planning a ensure campaign's success - True or False? True False Question 22 (2 points) Which of these progressions doesn't belong? Attract > Nuture > Deliver / Wow > Get Referrals Capture > Convert > Upsell Price > Service > Availability Prospects > Customers > Raving Fans