Question
Silencer Company sells a single product, mufflers for leaf blowers. The business profit calculation for last year is shown here: Sales revenue (2000 units @
Silencer Company sells a single product, mufflers for leaf blowers. The business profit calculation for last year is shown here:
Sales revenue (2000 units @ $25) | $ 50 000 |
Less: Variable costs | (20 000) |
Contribution margin | $ 30 000 |
Less: Fixed costs | (22 000) |
Profit | $ 8 000 |
Silencer has decided to increase the price of its product to $30 per muffler. The business believes that if it increases its fixed advertising (selling) cost by $3400, sales volume next year will be 1800 mufflers. Variable cost per muffler will be unchanged. a Using the above income statement format, show the calculation of expected profit for Silencers operations next year. b How many mufflers would Silencer have to sell to earn as much profit next year as it did last year? c Do you agree with Silencers decision? Explain why or why not
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