Simon Companys year end-balance sheets follow. At December 31 2017 2016 2015

Assets

Cash $30,800 $35,500 $37,000

Simon Company's year end balance sheets follow Assets Cash Accounts receivable, net Merchandise inventory Prepaid expenses Plant assets, net Total assets Liabilities and Equity Accounts payable Long-term notes payable secured by 3 30,860 $ 35,se0 s 37,000 50,580 112,580 81,20e53,580 5,100 276,000 258,500 232,000 88,40061,589 10,800 9,300 $518,500 $446,ee0 378,180 $128,460 $ 74,000 s 50,400e mortgages on plant asset:s Common stock, $1 par value Retained earnings Total liabilities and equity 96,50098,250 82,60e 162,800 162,00 162,000 131,600 111.75083,10e $518,500 $446,800 $ 378,186e The company's income statements for the years ended December 31, 2017 and 2016, follow For Year Ended December 31 2016 2017 275,000 540,000 Sales Cost of goods sold Other operating expenses Interest expense Incone taxes Total costs and expenses Net Income $480,500 232,500 11,200 9.350 345,600 124,200 12,700 ,550 233 550 s 41,450 491,050 48,950 For Year Ended December 31 2017 16 s 546,e0e $775,00e Sales Cost of goods sold Other operating expenses Interest expense Income taxes Total costs and expenses Net income $480,580 232,580 11,200 9,350 $345,600 124,280 12,700 8,55e 733,550 $ 41,456e $ 2.56 491,0560 48,958 $ 3.02 Earnings per share Evaluate the company's efficiency and profitability by computing the following for 2017 and 2016. (1) Profit margin ratio Profit Margin Ratio l Choose Denominator: Profit Margin Ratio Profit margin ratio Choose Numerator: 2017 2016