Simon Company's year-end balance sheets follow. 2015 2014 2013 At December 31 Assets Cash Accounts receivable, net Merchandise inventory Prepaid expenses Plant assets, net $ 32,000 $ 36,000 $ 37,200 86,500 61,500 51,000 111,500 82,000 54,500 10,550 9,400 5,300 281.000 250.000 226,000 Total assets $521,550 $438,900 $374,000 $129,200 $ 72,250 $ 50,400 Liabilities and Equity Accounts payable Long-term notes payable secured by mortgages on plant assets Common stock, $10 par value Retained earnings 95,500 99,750 81,800 161,500 161,500 161,500 135,350 105,400 80,300 $521,550 $438,900 $ 374,000 Total liabilities and equity The company's income statements for the years ended December 31, 2015 and 2014, follow. 2014 630,000 For Year Ended December 31 Sales Cost of goods sold Other operating expenses Interest expense Income taxes 2015 $695.000 $423,950 194,600 $396,900 144,900 13,500 8,700 12.200 9,550 564,000 640,300 Total costs and expenses $ 54,700 $ 66,000 Net income $ 4.09 Earnings per share Evaluate the company's efficiency and profitability by computing the following for 2015 and 2014. Profit margin ratio. Choose Numerator: Profit Margin Ratio Choose Denominator: = Profit Margin Ratio Profit margin ratio 2015 2014 Total asset turnover Total Asset Turnover Choose Denominator: Choose Numerator: = Total Asset Turnover Total asset turnover times 2015 2014 times Return on total assets. Return On Total Assets Choose Denominator: Choose Numerator: = Return On Total Assets Return on total assets 2015 2014