Simon Company's year-end balance sheets follow. 2017 2016 2015 At December 31 Assets Cash Accounts receivable, net Merchandise inventory Prepaid expenses Plant assets, net Total assets Liabilities and Equity Accounts payable Long-term notes payable secured by mortgages on plant assets Common stock, $10 par value Retained earnings Total liabilities and equity $ 32,200 $ 35,500 $ 38,000 86,500 61,500 50,000 113,000 80,000 53,500 10,700 9,350 5,300 278,000 257,500 234,000 $520,400 $ 443,850 $380,800 $129,200 $ 72,250 $ 50,800 97,500 99,000 83,600 163,000 163,000 163,000 130,700 109,600 83,400 $520,400 $443,850 $380,800 The company's income statements for the years ended December 31, 2017 and 2016, follow. For Year Ended December 31 Sales Cost of goods sold Other operating expenses Interest expense Income taxes Total costs and expenses Net income Earnings per share 2017 $ 715,000 $ 421,850 214,500 11,300 9,500 657, 150 $ 57,850 $ 3.55 2016 $ 560,000 $364,000 128,800 12,800 8,825 514,425 $ 45,575 $ 2.80 Evaluate the company's efficiency and profitability by computing the following for 2017 and 2016. (1) Profit margin ratio. Profit Margin Ratio I Choose Denominator: Choose Numerator: Profit Margin Ratio Profit margin ratio 2017 2016 (2) Total asset turnover. Total Asset Turnover | Choose Denominator: Choose Numerator: = = Total A Total Asset Turnover Total asset turnover 2017 times 2016 times (3) Return on total assets. Return On Total Assets ose Denominator: Choose Numerator: Return On Total Assets Return on total assets 2017 2016