Simon Company's year-end balance sheets follow. 2017 2016 2015 At December 31 Assets Cash Accounts receivable, net Merchandise inventory Prepaid expenses Plant assets, net Total assets Liabilities and Equity Accounts payable Long-term notes payable secured by mortgages on plant assets Common stock, $10 par value Retained earnings Total liabilities and equity $ 30,600 $ 35,500 $ 38,000 86,300 63,000 50,000 112,000 84,000 53,000 10,700 9,450 4,200 277,000 258,000 232,000 $516,600 $449,950 $377,200 $129,600 $ 74, 750 $ 50,200 96,500 102,000 82,200 161,000 161,000 161,000 129,500 112,200 83,800 $516,600 $449,950. $377,200 The company's income statements for the years ended December 31, 2017 and 2016, follow. For Year Ended December 31 Sales Cost of goods sold Other operating expenses Interest expense Income taxes Total costs and expenses Net income Earnings per share 2017 $775,000 $465,000 240, 250 11,900 9,300 726,450 $ 48,550 2016 $ 560,000 $347,200 128, 800 12,800 8,900 497, 700 $ 62,300 $ 3.87 $ 3.02 Evaluate the company's efficiency and profitability by computing the following for 2017 and 2016. (1) Profit margin ratio. Choose Numerator: Profit Margin Ratio 1 Choose Denominator: / Profit Margin Ratio Profit margin ratio % % 2017 11 2016 11 (2) Total asset turnover. Total Asset Turnover 1 Choose Denominator: 11 Choose Numerator: = Total Asset Turnover Total asset turnover times times 2017 2016 IL (3) Return on total assets. Return On Total Assets Choose Denominator: Choose Numerator: #11 Return On Total Assets Return on total assets % 2017 2016 %