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Simon Companys year-end balance sheets follow. At December 31 2015 2014 2013 Assets Cash $ 31,800 $ 35,625 $ 37,800 Accounts receivable, net 89,500 62,500

Simon Companys year-end balance sheets follow.
At December 31 2015 2014 2013
Assets
Cash $ 31,800 $ 35,625 $ 37,800
Accounts receivable, net 89,500 62,500 50,200
Merchandise Inventory 112,500 82,500 54,000
Prepaid expenses 10,700 9,375 5,000
Plant assets, net 278,500 255,000 230,500
Total assets $ 523,000 $ 445,000 $ 377,500
Liabilities and Equity
Accounts payable $ 129,900 $ 75,250 $ 51,250
Long-term notes payable secured by mortgages on plant assets 98,500 101,500 83,500
Common stock, $10 par value 163,500 163,500 163,500
Retained earnings 131,100 104,750 79,250
Total liabilities and equity $ 523,000 $ 445,000 $ 377,500

The companys income statements for the years ended December 31, 2015 and 2014, follow.
For Year Ended December 31 2015 2014
Sales $ 673,500 $ 532,000
Cost of goods sold $ 411,225 $ 345,500
Other operating expenses 209,550 134,980
Interest expense 12,100 13,300
Income taxes 9,525 8,845
Total costs and expenses 642,400 502,625
Net Income $ 31,100 $ 29,375
Earnings per share $ 1.90 $ 1.80

Evaluate the company's efficiency and profitability by computing the following for 2015 and 2014.
Profit Margin Ratio
Choose Numerator: / Choose Denominator: = Profit Margin Ratio
/ = Profit margin ratio
2015 / = %
2014 / = %
Total Asset Turnover
Choose Numerator: / Choose Denominator: = Total Asset Turnover
/ = Total asset turnover
2015 / = times
2014 / = times
Return On Total Assets
Choose Numerator: / Choose Denominator: = Return On Total Assets
/ = Return on total assets
2015 / = %
2014 / = %

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