Simon Company's year-end balance sheets follow. At December 31 Assets Cash Accounts receivable, net Merchandise inventory Prepaid expenses Plant assets, net Total assets 2015 2014 2013 $ 31,000 $ 36,000 $ 37,200 89,800 63,500 50,000 111,000 83,800 53,000 10,900 9,450 5,200 276,000 253,500 229,000 $ 518,700 $446,250 $374,400 Liabilities and Equity Accounts payable Long-term notes payable secured by mortgages on plant assets Common stock, $10 par value Retained earnings $ 130,000 $ 73,750 $ 50,200 97,500 101,500 162,000 162,000 129,200 109,000 80,800 162,000 81,400 Total liabilities and equity $ 518,700 $446,250 $374,400 The company's income statements for the years ended December 31, 2015 and 2014, follow. For Year Ended December 31 Sales 2015 $ 715,000 2014 $630,000 Cost of goods sold $ 421,850 $403,200 Other operating expenses Interest expense 200,200 11,400 Income taxes 9,550 151,200 13,400 8,800 Total costs and expenses Net income 643,000 576,600 $ 72,000 $ 53,400 Earnings per share $ 4.44 $ 3.30 Evaluate the company's efficiency and profitability by computing the following for 2015 and 2014. value: 2.40 points (1) Profit margin ratio. 2015 2014 Profit Margin Ratio Choose Numerator: / Choose Denominator: = 11 Profit Margin Ratio 1 = Profit margin ratio = % = % (2) Total asset turnover. 2015 2014 Choose Numerator: Total Asset Turnover Choose Denominator: = Total Asset Turnover / = Total asset turnover = times I = times (3) Return on total assets. 2015 2014 Return On Total Assets Return On Total Choose Numerator: Choose Denominator: = Assets = Return on total assets = % = %